When to Throw the Price Anchor Overboard

November 15, 2023

ISM® Supply Chain Capability Model Core Competency: Systems Capability & Technology

By David Cochran, MBA, CPSM

When making decisions, we tend to rely heavily on or be influenced by the first offer or piece of information we receive. Moving away from that can be difficult. This is called anchoring, and it can have drastic effects on supply management organizations and their companies.

...

Want More Magazine?

Oh no... we really want you to have access to all of this great content! Membership does have its benefits and Inside Supply Management magazine is just one piece to help you advance your organization and your career. Learn more and join our community.