Beyond AI: The Power of Integration

March 17, 2025
By Nikita Kirane

Data technologies like machine learning and cloud computing have been around for years, but it wasn’t until the emergence of ChatGPT that artificial intelligence’s (AI) adoption surged.

Disruptions like the coronavirus pandemic, supply shortages and geopolitical conflict have revolutionized global supply chains, and businesses are now investing in intangible technology assets to further enhance and transform them.

The interest in AI is ever-increasing, and organizations strive to make their way into this latest technology. Companies such as Walmart, Amazon and Maersk are ahead in their AI game, but technological advancement is not a race, and AI is not a one-size-fits-all solution. Companies must understand their data infrastructure, quality and employee skill sets before chasing AI-based solutions. AI is a critical enabler, but it is most effective when integrated with other technologies as opposed to a standalone fix.

Internet of Things (IoT) and AI

Practical ways to transform supply chains with integrated IoT and AI solutions include:

Demand forecasting. This is not a new concept: Companies have been forecasting their demand for years. Before implementing AI-driven demand forecasting, organizations must first assess their data quality and availability. While complex models may seem appealing, agile and well-defined models often provide better usability and reliability. Integrating demand forecasting with real-time analytics will empower business users to react quickly and make efficient decisions. Additionally, marketing data, consumer preferences and demand forecasting insights will provide a holistic view of multiple business domains.

Inventory management. Having optimized stock levels is always a challenge. AI can be used to analyze historical data, accurately predicting demand, automating replenishment processes and ultimately enhancing efficiency and inventory cost savings. While demand forecasting, data analysis and automated replenishment are software tasks, hardware technology, like automated RFID scanning, can make manual inventory tracking much more effortless. Advanced analytics tools can help evaluate supplier performance by capturing KPIs like on-time performance, quality and price.

Route optimization. Machine learning algorithms trained on historical data integrated with real-time traffic, weather reports and GPS coordinates optimize the overall routes leading to reduced transportation costs. Including customer, warehouse and distribution center locations in the optimization model can help businesses choose the best route possible. Installing real-time tracking devices will further power the machine-learning capabilities.

Analytics and AI

Options here include improving network visibility and enhancing the omnichannel experience. Having end-to-end visibility of the network is essential for supply chain planning. Manual inventory tracking causes a delay in action and can also lead to stockouts or inventory mismanagement.

Based on historical data, predictive analytics can be leveraged to forecast demand, delays and inventory levels. Additionally, combining data from disparate sources such as ERP systems, internal databases and third-party platforms can help provide a complete picture of the supply chain. Purchasers, network managers, planners and replenishment specialists can look at this centralized data location and make effective decisions, saving time and effort.

Enhancing the omnichannel strategy can improve the end-user experience and related analytics. The pandemic has exponentially increased the dependency on e-commerce — and customer expectations are ever-increasing, forcing supply chains to transform and adapt quickly to remain successful. Real-time visibility across stores, warehouses, and distribution centers ensures customers can buy from anywhere and receive their preferred products without any difference in service.

Blockchain and AI

Blockchain can be integrated with AI to enhance supply chain security. A secure and transparent data infrastructure is essential for modern supply chains, especially involving multiple third parties and global transactions. With increasing digitalization, supply chains face cyberattacks, data breaches and counterfeit risks.

AI-powered blockchain solutions address these challenges by providing real-time fraud detection, automated compliance monitoring and tamper-proof data tracking. Among the benefits: product authenticity identification, anomaly detection and inventory management.

Blockchain and AI can facilitate automated procurement solutions. Blockchain-based smart contracts enable self-executing agreements between suppliers, manufacturers, and logistics providers. AI-powered analytics reports can continuously monitor performance, detecting delays, quality issues, or non-compliance activities. If AI verifies that conditions are met, blockchain automatically triggers payments, reducing manual intervention and disputes.

AI is reshaping supply chains, but its true potential lies in integration with other technologies, high-quality data, and human expertise. Companies must view AI as an enhancement tool rather than a universal solution. Sound business knowledge and human decision-making remain the top skills for navigating supply chain challenges. Organizations that invest in AI alongside other emerging technologies will drive resilient, agile and secure supply chains for the future.

(Image credit: Getty Images/Vertigo3d)

About the Author

Nikita Kirane

About the Author

Nikita Kirane is a senior analyst at Lowe’s Companies, Inc.